The objective of the role is to drive engagement strategies and initiatives across multiple distribution channels. Strategically leverage these initiatives on social media to enhance brand perception and encourage participation. The goal is to foster business reciprocity and strengthen our brand presence.
Primary job responsibilities:
- Develop, execute and manage product marketing approaches and channel engagement strategies tailored for MFDs, Key Accounts such as National Distributors & Banks, Family Offices, Institutional Clients and others.
- Formulate and implement strategies to strengthen partnerships and deepen relationships with key internal and external stakeholders.
- Work across senior stakeholders to conceptualize campaigns, brief agencies, develop impactful marketing collateral while ensuring alignment with business goals.
- Manage and update tactical marketing content, including banners, quizzes, opinion polls, and other collaterals
- Plan and execute on ground and digital events, including invitations, pre-post communication, giveaways, and tracking engagement and market share/ business metrics impact.
- Gather market insights from sales teams to develop and refine tools and marketing support.
- Work with agencies and internal teams for the timely release of factsheets and single-page summaries.
- Ensure all initiatives comply with SEBI regulations in coordination with the Legal & Compliance team.
Knowledge and skills required for the role:
- Strong understanding of Mutual Fund products and distribution strategy.
- Excellent communication (verbal and written) and presentation skills.
- Proficiency in MS Office (Excel and PowerPoint).
- Working knowledge of design tools like Canva is preferred.
- Basic understanding of marketing principles.
Educational Qualifications:
MBA, CFA, CFP or any equivalent degree
Years of Experience:
This position requires minimum 10+ years of experience