Build and maintain keyword strategies
Define SEO KPIs aligned with DSP’s digital business goals
Identify content and keyword gaps by benchmarking DSP against competitors
Support quarterly SEO planning aligned with product launches, campaigns, and seasonal trends
Track keyword rankings, organic sessions, CTRs, and assisted conversions using tools like GA4, GSC, and SEMrush
Monitor Core Web Vitals, crawl health, and indexation metrics; coordinate with agency and tech teams for issue resolution
Analyze performance of key landing pages and identify optimization or refresh opportunities
Coordinate with SEO agency to ensure timely and high-quality implementation of recommendations
Review and validate agency recommendations; ensure alignment with DSP’s brand, content, and regulatory constraints
Follow up with various teams to unblock dependencies
Track monthly deliverables and ensure closure of action items across teams
Guide internal/external writers with SEO briefs, keyword targeting, and interlinking logic
Ensure content clusters and landing pages support business campaigns and macro themes
Collaborate closely with product, content, growth marketing, and analytics teams to align SEO initiatives with broader digital objectives
Demonstrate the ability to learn quickly and adapt to new SEO tools, industry trends, and mutual fund-specific content requirements
MBA Marketing, Digital, or related field
Strong analytical and organizational skills
Interest in fintech, digital investing, and content-driven journeys
Ability to coordinate across stakeholders and manage external agencies
Internship or project experience in BFSI/fintech or agency-side SEO