Role Summary
This role focuses on building and managing DSP’s key brand properties.
You will operate at the intersection of investing, behavior, and storytelling—translating research and investor insights into narratives and initiatives that investors genuinely find useful.
This is not a traditional marketing role. It requires curiosity about markets, comfort engaging with investment thinking, and the ability to independently run initiatives end-to-end without constant follow-ups.
Key Responsibilities
1. Own DSP’s Brand Properties (End-to-End)
- Build and scale brand-led initiatives, ensuring consistency and long-term evolution
- Drive engagement, relevance, and distribution across platforms
- Own planning, coordination, timelines, and execution
- Collaborate cross-functionally to take ideas from concept to execution
- Ensure delivery with minimal supervision
2. Insights & Learning
Gather insights from:
- Social listening and ORM
- App and website feedback
- Brand tracking and lift studies
- Research reports and media coverage
- Investor interactions and dipsticks
- Translate insights into meaningful content, narratives, and initiatives
3. Narrative & Distribution
- Drive consistent storytelling across platforms (LinkedIn, YouTube, communities, etc.)
- Adapt ideas into multiple formats:
-Video
-Social posts
-Discussions
-Long-form content
- Prioritize clarity, relevance, and usefulness over content volume
4. Media Collaboration
- Partner with media agencies to amplify brand initiatives
- Evaluate performance and recommend improvements
What We’re Looking For
Must-Have
- 6–10 years of experience in financial services or fintech
- Strong curiosity about investing and markets (beyond personal finance)
- Proven ability to execute and manage initiatives independently
- Comfort working as an individual contributor
- Experience building or managing content, communities, or program-led initiatives
- Structured thinking with strong attention to detail
Important Note
If you are seeking a traditional marketing role focused primarily on campaigns and budgets, this role may not be the right fit.