Role Summary We are looking for a senior individual contributor who can run brand and investor education execution end-to-end, with strong domain understanding of finance and investing.
This role sits at the intersection of brand strategy and execution. The person will translate investment thinking into credible brand actions, while owning timelines, platforms, communities and delivery. This is not a creative leadership role; it is a high-ownership execution and insight role. Key ResponsibilitiesCampaign & Program Execution
• Execute and manage brand and investor education campaigns across digital, print, OOH, OTT and other channels
• Coordinate with media agencies and partners on planning, releases, tracking and optimisation
• Own timelines, dependencies, follow-ups and delivery
• Monitor performance and drive corrective action
Insights & Learning
• Mine insights from social listening, ORM, app & website feedback, brand track / brand lift studies, media coverage and dipsticks
• Translate insights into clear, actionable inputs for messaging, platforms, CX and campaigns
Platforms, Community & Content Programs
• Manage YouTube channels (planning, coordination, promotion, SEO and tracking)
• Manage brand communities and engagement programs
• Execute long-form content programs such as podcasts (coordination, go-live, promotions)
Brand Assets & Experience
• Drive promotion of key initiatives and brand properties
• Own updates to Learn / Investor Education sections, microsites and landing pages
• Act as custodian of customer experience across digital and offline touchpoints Must-Have Requirements |