Key Responsibilities:
Strategic Planning and Execution:
- Help in development and implement PR and communication strategies aligned with company goals.
- Help in creation and management of PR campaigns, ensuring consistent messaging across all channels.
Content Creation and Management:
- Write and edit press releases, articles, speeches, and other communication materials.
- Oversee the creation of compelling content for various platforms, including social media, website, and pitch notes.
- Help in managing agency team, helping with guidance and feedback to develop compelling content and pitches.
Crisis Communication:
- Anticipate crisis situations and help develop safeguarding strategies in line with business complexities. Proactive monitoring of industry and help with advisories.
Internal Communications:
- Oversee internal communication initiatives to ensure employees and key stakeholders are informed of and provided media coverage that helps their function.
- Help with internal reports and communication
Brand Management:
- Ensure consistent brand messaging and positioning across all communication channels.
Event Management:
- Assist in planning and execution of corporate events, including press conferences, product launches, and community outreach programs.
- Manage event logistics and coordinate with vendors and stakeholders.
Stakeholder Engagement:
- Help in building and maintaining relationships with key stakeholders, including media, customers, partners, and industry associations.
Qualification & experience:
- Bachelor’s/ Master’s in PR/ Communications/ Marketing/ related field.
- 5+ years of experience in PR and communications, preferably within the financial services industry.
- Track record in executing successful PR campaigns will be a bonus.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet tight deadlines.
- Strong organizational and project management skills.
- Proficiency in using PR and communication tools and platforms
- Experience in crisis communication and reputation management
- Creative thinking and problem-solving skills
Essential Skills:
Management:
Ability to help manage an agency team, including mentoring and developing junior members.
Strong execution and problem-solving skills.
Communication:
Excellent written and verbal communication skills.
Ability to convey complex information in a clear and concise manner.
Project Management:
Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to meet deadlines and work under pressure.
Interpersonal Skills:
Strong interpersonal and relationship-building skills.
Ability to work collaboratively with various stakeholders.
Technical Skills:
Proficiency in using PR and communication tools and platforms.
Familiarity with content management systems and social media platforms